The five original captains, Michael Crocker, John Sutton, Roy Asotasi, Matt King, and Sam Burgess, will be joined by the remaining players named in the side each week.
"It's an exciting development," said owner Russell Crowe. "Melbourne used a rotating captaincy system to win the minor premiership in 2006, and we're taking it one step further by extending the leadership group to include every single player in the team."
Head coach Michael Maguire was tight-lipped about the finer details of the team structure, but hinted that it was very likely all the players would be captain in every game.
"For a long time now, the only thing we've had a chance at winning on the field is the coin toss," he said. "Now, rather than only one player enjoying that success, the entire team get to play a part in the victory."
If successful, the club plans to extend the captaincy beyond the first 17 and include players from other clubs, as well as people from outside rugby league.
"Cameron Smith is a great leader; we'd love to have him on board as a co-captain," said Crowe. "And I've always been a fan of Ben Hornby. I think that, along with Ridley Scott, Margaret Thatcher, and Ben Kenobi, they'll make for the strongest leadership in the NRL."
